Made for the Wilsons

As the Associate Creative Director I had the opportunity to lead the creative development for multiple campaigns that spanned Broadcast, OLV, OLR, Social, Display, Email Marketing and Direct Mail.

Made for the Wilsons

In a first ever for this product, USAA pulled out the stops for a full funnel campaign to drive awareness and leads for USAA’s Life Insurance line of business. I led the creative development for this campaign that spanned Broadcast, OLV, OLR, Social, Display, Email Marketing and Direct Mail. Our two-day shoot integrated 16×9, 9×16, 1×1 and still photography together to cover needs across all channels and round out the brand library at the same time.

:30 spot

Facebook Carousel Ads

Instagram Stories and Facebook Canvas

Direct Mail Kits

Email

Made for Military Homebuyers

Covering video and radio, emails, display ads and direct mail, this campaign ensured that USAA would be the clear choice for veterans buying a home with a VA mortgage. This fully remote shoot involved close collaboration with the production team to pull off a smooth and successful execution.