From project to AOR

What started as a one-off project for Freddy’s slowly transformed into running their social accounts and eventually being awarded the title of Agency of Record for the brand. In addition to creating brand work and campaigns to support Freddy’s promo windows we also actively manage and grow all the social channels.

Fresh on the heels of being awarded AOR we set to work creating this series of spots highlighting Freddy's new core menu launch. Our goal was to solidify Freddy's as the fast food destination that delivers craft and crave in a fresh way.

New Menu Launch

Fresh on the heels of being awarded AOR we set to work creating this series of spots highlighting Freddy’s new core menu launch. Our goal was to solidify Freddy’s as the fast food destination that delivers craft and crave in a fresh way.

“Handmade” — :15 Broadcast spot

“Perfection” — :15 Broadcast spot

“Vegetables” — :15 Broadcast spot

“On my way” — :06 Online Video Spot

Steakburger Bowls Launch

Freddy’s new category of Steakburger Bowls brings a fresh spin on the steakburger, combining the craft that everyone has come to know and love with fresh ingredients in a high protein package. We knew this campaign had to capture viewers attention and capitalize on that fresh quality. To achieve this we created a series of videos that highlighted these vibrant ingredients with tightly integrated supers to get our message across. The full promo window campaign consisted of TV, OLV, OOH, display, social, and store signage.

“Define Fresh” — :30 TV spot

“Make The Cut” — :15 TV spot

“Only The Good” — :06 Online Video

BBQ Brisket Steakburger

Two fresh steakburger patties, BBQ brisket and smoky BBQ sauce all on a King’s Hawaiian roll? That’s a promo launch I can sink my teeth into. To launch Freddy’s BBQ Brisket Steakburger we really wanted to lean into Freddy’s quality and craft paired with the craft of brisket that’s been smoked for 16 hours. We ended up producing a mini campaign consisting of a TV spot that juxtaposed the slow cooked brisket vs how quick you’ll be eating it as well as producing OOH, display, social, and store signage.