Urban Race

In 2014, my wife and I had an idea to put on a scavenger hunt based race in Deep Ellum. What started as a crazy idea, turned into the Deep Ellum Urban Race and ran successfully for three years in a row.

Through thoughtful targeting and partnerships, we were able to create an event with hundreds of attendees and followers, and raise thousands of dollars for the Deep Ellum community. I personally lead creative direction and marketing initiatives — making sure all branding, design, PR, advertising, and promotional aspects fit our voice and vision.