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Direct MAil

Made for the Wilsons

In a first ever for this product, USAA pulled out the stops for a full funnel campaign to drive awareness and leads for USAA’s Life Insurance line of business.

As the Associate Creative Director I had the tremendous opportunity to lead the creative  development for this campaign that spanned Broadcast, OLV, OLR, Social, Display, Email Marketing and Direct Mail. Our two-day shoot integrated 16×9, 9×16, 1×1 and still photography together to cover needs across all channels and round out the brand library at the same time.

The final product was a unified integrate campaign that the client was very happy with.

Note: work completed while at Publicis Hawkeye

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